Rough Creative Brief

Creative Brief Template
Project Title: Huntington’s disease Society of America- Rocky Mountain Chapter

Overview: (Project information, goals, measurable objectives)
• Raise awareness and increase donations
• Money raised
• Event attendance
• Update look and make them more unique

Deliverables Needed: (Copy, design, printed materials, and/or mailing?)
• Website
• Print
• Video
• Additional materials upon request
Primary Audiences: (Who are they, how will they use this brochure or website, what should be avoided in talking to these audiences)

People who are affected or are potentially affected by the disease by either having the disease themselves or having someone close to them affected.

Tone and Image: (Funny and casual, or formal, what do target audiences believe before your
nonprofit communicates with them, what tone and imagery will be most effective, specific visual goals)
A formal look that is meant to instill a sense of hope and hospitality. Provide visuals, such as videos and imagery, that create a calm, accepting feeling for the user.

Messages: Features, Benefits and Value (Prioritize the top features and/or facts about the
program, service or organization you’re marketing, and its value to target audiences. Outline how it compares to the competition. What’s the one sentence that summarizes its unique value? Other key points?)
The HDSA Rocky Mountain Chapter serves families within the state of Colorado, Utah, Montana, New Mexico, Western Nebraska and Wyoming. The HDSA Rocky Mountain Chapter is a local health agency that provides care and support for people with HD and their families. The Chapter provides information, resources and assistance in coping with HD.
Budget and Schedule: (Has a budget been approved? When must the message get to the target audience for greatest impact? Due date for finished work?)

Process: (Who is the point person on your nonprofit’s side? What is the review ad approval process? Who will sign off on final execution?)
Non-Profit point person- Kendell Aitchison - Regional Development Director
Email: regional@hdsarockymountain.org
Cell:
Design point person- Sean King
Email: sean.deking@gmail.com
Cell: 720-363-0777
Ad proposal process consists of…
Sean King will sign off on final execution

Additional Information: (How many rounds of your organization’s revisions should the writer or designer build into the estimate? Any unique specifications you need to share, e.g. a graphic designer needs to know whether your mailing house will enclose the new brochure by machine and, if so, what kind of fold the machine can handle.)


Links to other websites:
http://www.jandddental.com/
http://www.nationaljewish.org/
http://www.livingwithcrohnsdisease.com/livingwithcrohnsdisease/index.html
http://www.gene.com/gene/index.jsp
http://www.astrazeneca.com/
http://www.caduceusbanc.com/


Web Leads: Sean and Nikita
Print Leads: Joseph
Video Leads: Mike and Jess

What is working:
• Homepage flash/video screen
• Depth of information
• Color palette
What needs work:
• Navigation/Menu
• Orientation/Layout
• Imagery

List of Questions:

What is your address?
What is your phone number?
What is your e-mail address?
What is the best way to contact you?
What kind of visitors are you expecting on your website (income, interests, gender, age)?
What actions do you want visitors to take on the site?
What features should be used on your website (contact form, pictures, video, etc.)?
What do you NOT want on your site in terms of text, content, color, graphic elements?
What is most important to you, quality or speed?
Is your preferred work process structured, or unstructured?
Describe how you envision the finished project?

How many (words/pages/screens) are needed? (Modify this question for your own specific field.)
Do you have any specific project instructions?
Do your customers have any special requirements or needs to be met by this project?
Can you show me an example something like what you have in mind?
Who will be my contact for this project?
How available are you (or the contact) to answer questions during the course of the project?
If necessary, will I have access to (your website/company-specific information/etc.)? (Choose one.)
Is it necessary to have any special (equipment/software) to complete this project? (Choose one.)
Do you envision any potential problems with this project?
Is there a budget for this project?

What is the deadline for these projects?